#1 Policy Recommendation Area
Anchor cultural heritage institutions’ public mission in the digital realm
1.1 Introduce fit-for-purpose impact assessment mechanisms and evaluation processes in cultural heritage institutions
Target Stakeholders
Policy makers at the EU and national level
Heritage Networks
Cultural Heritage Institutions
Recommendation
Fit for purpose and tailored impact assessment mechanisms, metrics and processes should be integrated into cultural heritage institutions at the European and national levels (e.g. in annual reports, funding programmes and schemes), allowing the cultural heritage sector and all relevant stakeholders to fully understand the social and economic impact of digital transformation in their respective sectors, and address the importance of innovative and need-based (re)use of cultural assets*. We encourage cultural heritage professionals, with adequate support from public institutions and funders, to design, measure and narrate their impact with a wider perspective, guided by the principles of Culture 3.0** and its eight impact tiers strongly embedded in societal needs***.
To facilitate this shift, both to demonstrate the impact of the (mostly public) cultural heritage sector on the society and to understand its value and relationship with communities, different types of Key Performance Indicators (KPIs) and impact indicators have to be introduced, including quantitative and qualitative metrics supporting self-assessment by institutions.
