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CHI Consultation Workshops

Exploring CHIs

Phase 5 of 5
Third consultation workshops - NEMO 2021-11-05 - 2021-11-19
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Geert Vansweevelt, Audience developer

Avatar: Fred Truyen Fred Truyen
04/11/2021 17:23  

Kind of organisation (eg museum, archive, ...)
Museum
Role or Job in Organization
Audience developer
Main goals at work
I need to prepare future audiences for the museum. This means scouting partnerships with other organisations in the local but also the broader envrionment. I also talk to schools, but not about school visits but more to understand how our collections relate to their teaching and activities.
Who do you need to collaborate with?
I need to have a good insight into the collections, the planned curation, possible exhibits in the future. But I need to reach out to the right people in organisations (eg non-for-profits, climate action movements, etc. ) and also to school management.
Concerns/wishes on digital strategy:
I also need a good insight into who is currently visiting the museum - and more importantly - who is NOT. The marketing & sales dept. cannot give me these numbers, so I am considering using social media and online surveys. I'm looking for best practices.
I think our museum should keep better data on the profiles of visitors so that we can analyze who is missing.

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Reference: IN-PROP-2021-11-141
Version number 2 (of 2) see other versions
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