Approaching Innovation and Digital Strategies

Innovation processes can be radical, when we talk about a breakthrough or a total innovation, or incremental, when it creates a gradual and incremental change. In cultural organisations, the most common innovations are continuous or incremental, which means that small improvements are made on the existing know-how and they are applied to the organisation’s existing products and services.

Innovation has a complex life cycle, subject to various reasons for failure. Among these, the lack of appropriation of the innovation goal by the concerned persons is an important one. Innovation that changes habits must be felt as an improvement, a necessary modification of a previous state so that a bigger purpose can be reached. Innovation needs a vision.