Designing a Model for Community Participation

What if:

Scenario 1: What if I, as a researcher could investigate digital engagement with analytics from my posts in order to evaluate engagement with different types of content. 

Persona

• Goals: broaden audiences for CHI’s and create different means to gain revenue online
• Background: research and communications in cultural heritage
• Pronouns: She/Her
• Pain points: Conversations around CHIs and revenue streams are disperse and often good information is spread across geographies that don’t always apply to her situation
• Needs: An online platform that serves as a hub for different professionals with similar backgrounds where she can filter information that applies to her geography and even expand her regional community for support

User Scenario

Osoyo is a researcher in cultural heritage looking at digital engagement and participation online to broaden audiences for CHI’s and look into different means to gain revenue online. She is trying to compare data and news following the economy and metrics and advertising analytics in CHIs. She uses the InDICEs participatory platform in her research. In her research she engages in activities and conversations with other users. To generate more interaction she uses a sidebar widget that displays tags of relevant themes on the platform to create more space for collaboration and sharing about tools especially in terms of b2b relations. She also uses the widget to identify content similar to her own and related discussions. She is urged to action when she sees CHI content that has gone viral or has engaged a larger audience to their content. On a daily basis she takes into account clicks, engagement, and conversations happening between peers. Ultimately, she uses these tools on the platform to connect to others facing similar challenges in terms of generating profits or funding.