Case Studies

Diet Prada can be seen as the main example of a digital collective practice influencing the fashion industry. The social account has been opened anonymously and raised during 2017/2018. The main focus is to expose copycat design and holding people and brands within the fashion industry accountable for their wrongdoings... In brief, showing everything “wrong” with the fashion industry. The “dieters” (how the people from the Diet Prada community are called) use this source to get informed on the latest fashion trend but also to become more conscious consumers. Diet Prada is considered nowadays one of the most feared Instagram accounts, and the two founders became one of fashion’s most powerful voices.

If you would like to know more about this project visit the following website: https://www.dietprada.com/&nbsp (Collegamento esterno);